Fulu Holdings Ltd is a third-party virtual goods and services platform operator in China. Its platform connects virtual goods vendors and virtual goods sales channels. It serves virtual goods vendors, covering leisure and entertainment, games, telecommunications, and lifestyle services, providing virtual goods vendors with access to a variety of sales channels, such as e-commerce and online payment platforms. It generates revenues from providing business-to-business services to virtual goods vendors and sales channels, including facilitating virtual goods transactions between virtual goods vendors and virtual goods sales channels and providing value-added services. It generates revenue from four business segments: leisure and entertainment; games; telecommunications; and lifestyle.