RedCloud Holdings PLC developed and operates the RedCloud Platform, which facilitates the trading of everyday consumer supplies of fast-moving consumer goods (FMCG) products across business supply chains in Nigeria, South Africa, Argentina, Brazil, and through joint ventures in Turkiye and Saudi Arabia. The Platform solves the old problem of how to unlock and enable access to key purchase and sales data between brands, distributors, and retailers in growth consumer markets. Its Platform has AI and machine learning capabilities that provide brands, distributors, and retailers with trading and product insights and data to help make commercial decisions regarding their business operations. Geographically, Key revenue is generated from Nigeria.